Interactive Advertising and Marketing

Interactive advertising and marketing is the use of online and offline media that allows an interaction between businesses or organisations and consumers to advertise or promote products, services, brands, as well as political groups, issues and public service announcements.

Public service announcements

Insurance companies looking for new ways to promote their products should find this scheme very effective. This is because response is solicited immediately once the ads are seen influencing people to act on their feelings at the soonest possible time.